An expert specializing in using Power BI, a powerful business analytics tool from Microsoft, to transform raw data into meaningful insights and interactive visualizations. Should have hands on experience on in designing and developing custom dashboards, reports, and data models that enable businesses to make data-driven decisions. Power BI Specialists are skilled in data extraction, transformation, and loading (ETL), connecting to various data sources (e.g., SQL Server, Excel, cloud-based services), and implementing advanced DAX (Data Analysis Expressions) formulas for complex calculations. They also focus on optimizing performance, sharing reports, and ensuring data security. Their goal is to help organizations visualize key metrics, track performance, and uncover trends that drive business success.